U.S. Private Label & SPH Brand Analysis

In 2023, U.S. private label sales reached a record $236.3 billion, a 4.7% increase from the previous year. Among the top-performing categories, pet supplies and pet food showed notable growth, with pet food up 25.6% to $1.7 billion.

1. Record-Breaking Sales, Strong Growth Momentum

According to PLMA’s 2024 Private Label Report, U.S. private label sales reached a record high in 2023. Here are the key highlights:

• Total Annual Sales: $236.3 billion, marking a 4.7% increase ($10.1 billion more) compared to 2022.
• Unit Sales & Dollar Sales: Both categories achieved historic highs.

Comparison with National Brands:

• Private label unit sales remained nearly unchanged, with a slight dip of 0.1%.
• National brands experienced a decline of 2.8% in unit sales.
• Dollar Sales Growth:
  • Private label sales grew by 4.7%, while national brands increased by 3.4%.
• Market Share:
  • Private labels captured 20.7% of unit share, a 0.5 percentage point increase from 2022.
  • Dollar share grew to 18.9%, up by 0.2 percentage points from the previous year.

2. Pet Supplies and Pet Food: Private Labels Lead the Charge

Within the report, several categories saw impressive growth in private label sales, especially pet supplies and pet food, reflecting the increasing consumer preference for cost-effective and quality options:

• Pet Supplies:
  • Sales reached $2.2 billion, a slight decrease of 0.3% from the previous year, but private labels maintained a 40% share of dollar sales in this category.
• Pet Food:
  • A standout performer, pet food sales grew by an impressive 25.6%, reaching $1.7 billion.
  • The dollar market share for private label pet food increased to 9.3%, signaling strong consumer adoption of these products.

Other categories with notable growth include:

• Beauty Products: +10.5%
• Grocery Products: +10%
• Beverages: +8.9%
• Household Care: +8.7%

3. E-Commerce Platforms Like Amazon and Chewy Drive Pet Product Sales Growth

Amazon and Chewy are among the leading e-commerce platforms driving growth in the pet supplies market. These platforms not only offer traditional pet care items but also a growing range of smart pet products, including:

• Amazon:
  • Amazon is a major player in the online pet product market, offering everything from pet food to innovative smart products.
  • Private label pet supplies sold on Amazon provide excellent price-to-quality value, attracting consumers looking for affordable alternatives to national brands.
• Chewy:
  • Known for its specialty in pet food and care, Chewy is also expanding its range of smart pet products.
  • The platform’s user-friendly services, including fast shipping and subscription options, have made it a go-to destination for pet owners, further solidifying the demand for both private label and smart pet products.

As these platforms gain more influence in the pet care space, Smart Pets Home（SPH）, as a rising private label brand, is tapping into this growing market by offering smart, tech-driven solutions for pet owners.

4. The Rise of Smart Pet Products: SPH Leads the Innovation Curve

Smart pet products are becoming increasingly popular, and SPH is at the forefront of this innovation, offering a range of cutting-edge products that cater to tech-savvy pet owners. The demand for smart pet solutions is skyrocketing, with products designed to enhance convenience and improve the overall pet care experience.

SPH Smart Pet Products include:

• SPH Smart Pet House:
  • Equipped with temperature and humidity control, air purification, and smart technology integration, the SPH Smart Pet House creates a safe and comfortable environment for pets.
  • This product exemplifies the kind of innovation that consumers are looking for in private label brands.
• SPH Smart Air Conditioner:
  • This smart module regulates the temperature and air quality within the pet house, ensuring optimal comfort for pets at all times.
  • It’s a great example of SPH’s commitment to providing intelligent solutions for pet care.
• SPH Smart Collar:
  • The SPH Smart Collar seamlessly integrates with the pet house systems to control pet doors and the HVAC system. It also provides health monitoring, GPS tracking, and activity insights, making it a comprehensive solution for pet management.

As a private label brand emerging in the smart pet product market, SPH is providing innovative, high-quality products that address the growing demand for connected pet solutions.

5. Conclusion: SPH is Poised to Lead the Next Wave of Pet Care Innovation

The U.S. private label market is evolving, and SPH is emerging as a key player in the smart pet product category. As private label sales continue to rise, especially in the pet supplies and pet food markets, SPH is positioned to capitalize on this trend by offering advanced, technology-driven solutions for pet owners. The success of platforms like Amazon and Chewy in promoting both private label and smart pet products further demonstrates the growing consumer preference for quality and affordability.

As SPH continues to innovate and expand its product line, it is well-positioned to become a leading private label brand in the pet care market, offering products that meet the evolving needs of modern pet owners.

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Cindy

Verified Buyer

5/20/24

Our two cats started using it right away and we all love it! No more smells and it is always clean and ready for the next visit. Super quiet clean cycle and much less litter tracked onto the floor. Definitely a 5 star product!

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Cindy

Verified Buyer

5/20/24

Our two cats started using it right away and we all love it! No more smells and it is always clean and ready for the next visit. Super quiet clean cycle and much less litter tracked onto the floor. Definitely a 5 star product!

Was this review helpful?

2

1

Cindy

Verified Buyer

5/20/24

Our two cats started using it right away and we all love it! No more smells and it is always clean and ready for the next visit. Super quiet clean cycle and much less litter tracked onto the floor. Definitely a 5 star product!

Was this review helpful?

2

1