Dog Breed Trends Influencing Pet Products Promotion

Dogs are beloved for their loyalty and intelligence, making them one of the most popular pets worldwide. As early as the Stone Age, dogs became humans’ closest companions, and over time, their bond with humans has only grown stronger. Different dog breeds, with their unique appearances and traits, have fulfilled a variety of roles, becoming essential companions, helpers, and workers.

Today, dogs not only bring warmth and joy to households, but many breeds also serve as guide dogs, rescue dogs, and police dogs, contributing important roles in society.

This article explores the most popular dog breeds in overseas markets, based on authoritative research data and social media trends in North America and Europe, while also examining the market demand for future pet products innovations.

Most Popular Dog Breeds in the U.S.

According to the Forbes data from 2024, the French Bulldog has surged to the top of the list, surpassing the Labrador Retriever after 31 years of dominance. Known for their intelligence, compact size, and gentle temperament, French Bulldogs have become a favorite among many households. In 2012, the French Bulldog ranked 14th, but its registration numbers have risen dramatically in recent years, making it one of the most popular breeds in the pet market.

Here are the top 10 most popular dog breeds in the U.S. according to the 2024 Forbes report:

1.French Bulldog
2.Labrador Retriever
3.Golden Retriever
4.German Shepherd
5.Poodle
6.Bulldog
7.Rottweiler
8.Beagle
9.Dachshund
10.German Shorthaired Pointer

According to the American Pet Products Association (APPA), 2022 saw 65 million households owning dogs in the U.S., with projections to reach 69 million households by 2024 and 70 million by 2028.

Popular Dog Breeds in the UK and Europe

According to the European Pet Food Industry Federation (FEDIAF), by 2022, the number of pet dogs in European households reached 104 million, accounting for about 30% of all pets. The countries with the highest dog ownership are Russia (17.56 million dogs) and the UK (13 million dogs).

The most popular dog breeds in the UK in 2023, based on a survey by Rover, include:

1.Mixed Breed
2.Labrador Retriever
3.Cockapoo
4.English Cocker Spaniel
5.French Bulldog
6.Dachshund
7.Staffordshire Bull Terrier
8.Jack Russell Terrier

Greyhounds, Poodles, and Shih Tzus are becoming increasingly popular in the UK, reflecting a new wave of pet trends. Different countries are also witnessing unique breed preferences—such as the Bernedoodle gaining popularity in the U.S. and the Continental Bulldog rising in France.

Most Popular Dog Breeds on TikTok and Instagram

• On TikTok, pet dogs have gained massive popularity. According to research from Pet’s Delight, the Golden Retriever is the undisputed pet star, with the hashtag #goldenretriever having accumulated over 52 billion views. Chihuahuas follow closely, becoming another trending breed on TikTok. Despite their imposing appearance, Rottweilers are gaining attention for their gentle side, attracting a large fan base.
• On Instagram, pet dog hashtags are similarly trending, with the French Bulldog leading with over 38 million tags. Golden Retrievers and Chihuahuas also rank highly, demonstrating their global influence across social media platforms.

How Dog Breed Diversity Drives Pet Products Innovation

As dog breeds become more diverse, pet companies are increasingly focusing on developing products that meet the unique needs of different breeds. Here are some key areas of innovation:

• Pet Food and Treats:
  Pet food companies are tailoring products to match specific breed preferences, creating specialized nutritional food and treats that cater to the tastes and health needs of various dogs.
• Pet Accessories and Gear:
  Dog accessories, such as collars, clothing, and harnesses, are being designed based on breed appearance and personality. For example, custom-made collars, clothes, and harnesses are available to suit different dog sizes, energy levels, and characteristics. In recent years, smart collars have also gained popularity. Leading smart collars include SpotOn, Halo, and the SPH(Smart Pets Home) Smart Collar.SPH Smart Collar offers more than just a traditional collar—it integrates with a smart pet house to improve the pet’s living experience. Here’s how it works:
  • The collar can automatically open or close the pet house door as the pet enters or exits.
  • It adjusts the pet house’s temperature and humidity based on real-time monitoring of the dog’s activities, ensuring a comfortable living environment.
  • Additionally, pet owners can interact with the collar via an app, receiving real-time updates and notifications about their pet’s status.
    
    
    
• Health Care Products:
  Different dog breeds have unique health needs, prompting the development of specialized products for dental care, skin care, and overall health maintenance to help pets stay healthy and happy.

Conclusion

Dogs, with their loyalty and intelligence, have become integral members of human society. As seen in global trends and social media, the popularity of certain dog breeds and their evolving needs continue to drive innovation in the pet industry. From customized food and accessories to advanced smart products, companies are constantly developing solutions that enhance the living experience for both pets and their owners.

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Cindy

Verified Buyer

5/20/24

Our two cats started using it right away and we all love it! No more smells and it is always clean and ready for the next visit. Super quiet clean cycle and much less litter tracked onto the floor. Definitely a 5 star product!

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Cindy

Verified Buyer

5/20/24

Our two cats started using it right away and we all love it! No more smells and it is always clean and ready for the next visit. Super quiet clean cycle and much less litter tracked onto the floor. Definitely a 5 star product!

Was this review helpful?

2

1

Cindy

Verified Buyer

5/20/24

Our two cats started using it right away and we all love it! No more smells and it is always clean and ready for the next visit. Super quiet clean cycle and much less litter tracked onto the floor. Definitely a 5 star product!

Was this review helpful?

2

1