SPH
2024.11.15
255
In recent years, an increasing number of people are opting for pets over having children, making this a widespread global social trend. For pet owners, the motivations range from emotional companionship to enriching their lives.Many pet parents are also choosing the smart products to care for their pets.
In this article, we’ll explore why many people are choosing pets, particularly dogs, instead of having children, focusing on the U.S. market—one of the largest pet markets in the world. Based on recent surveys of U.S. pet owners, we’ll also examine the key concerns pet owners have regarding pet costs and care.
This information will be invaluable for pet businesses and brands looking to expand into international markets, helping them understand shifting trends and market demands for more informed strategic decisions.
According to a study commissioned by USA TODAY Blueprint and conducted by OnePoll, 38% of U.S. dog owners choose to have pets instead of children. The primary reasons for this shift are rising child-rearing costs and the ease of caring for pets. Many young Americans, in particular, have expressed that they’re not currently interested in having children. Regarding which pets to choose, the majority opted for dogs.
For those who chose not to become parents, the reasons were as follows:
This trend is especially pronounced among the 18 to 26-year-old age group, where the proportion is as high as 93% to 98%.
Figure source: USA TODAY Blueprint , https://www.usatoday.com/money/blueprint/pet-insurance/pets-over-parenthood/ (accessed November 15, 2024).
Figure source: USA TODAY Blueprint
For many young people, the decision to choose pets over children is strongly influenced by cost and convenience. When asked, 74% of those who delayed or opted against having children stated that the lower costs of pet care were a key factor.
Owning a dog is a long-term financial commitment, with costs increasing due to inflation and growing demand for pet healthcare. The first year of dog ownership can be particularly expensive due to adoption fees, vaccinations, and initial veterinary treatments. Ongoing expenses include pet insurance, medical care, food, grooming, and other pet-related services.
As pet care costs rise, many pet owners are feeling financial strain. A survey found that 76% of pet owners said the rising costs of dog ownership had caused “significant” (37%) or “considerable” (39%) economic stress.
Figure source: USA TODAY Blueprint
Additionally, more than 60% of pet owners have reduced their spending on home improvements, experiences, and even basic necessities to afford pet costs.
Figure source: USA TODAY Blueprint
As the cost of pet ownership rises, SPH’s Smart Collar and Smart Pet House Electric Door provide innovative solutions to help pet owners reduce additional expenses while maintaining their pets’ health. Here’s how SPH’s smart products can ease the financial burden and ensure pets’ well-being:
By integrating these smart products, SPH not only helps reduce the financial burden of dog ownership but also ensures that pets are living in a healthy, safe, and comfortable environment. These products offer pet owners peace of mind knowing their pets are receiving the best care possible while controlling costs.
As more people opt for pets over children, understanding the factors that influence this decision and the rising costs of dog ownership is crucial for pet businesses and brands. By leveraging innovative solutions like SPH’s Smart Collar, Smart Pet House, and Smart Feeding System, pet owners can enjoy a more cost-effective and healthier pet care experience. These smart products not only ensure pets’ well-being but also help manage expenses more efficiently, making it easier for pet owners to provide the best for their furry companions.
2
1
